Should A Aspiring Content Creator Friend Cease Using Me for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our friendship has turned into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has supported me with my career in design, but I resist our friendship to become merely a tally of favours. I don't believe she's insincere or dishonest, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I love being with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an viewership that appreciates the art behind it. It's never my aim to make Beth uneasy. Taking her to industry events was my way of offering access, giving her a opportunity to witness exclusive moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see what the content we make together can achieve: a foot in the door. I understand not everyone likes being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends support one another in small ways. I thought recording a clip here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having Beth around makes projects lively and pleasurable. I never force her to take part in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I record our shared experiences.

I cherish our friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is content. She needs to respect her friend's privacy.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic memories, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Gary Davis
Gary Davis

A passionate fashion enthusiast and writer, sharing insights on style and culture from a Canadian perspective.